Apr 28, 2021
In Episode 57, Glenn Pasch speaks with Adrienne Barnes, owner and founder of Best Buy Personas, a marketing consulting firm that helps companies target the right audience for their products and services.
Adrienne realized the general audience targeting used by many platforms and marketers was too generic. With her...
Apr 20, 2021
Episode 56 Features Glenn Pasch and Jenny Li Fowler, head of
social media strategy for M.I.T.
They discuss the challenges & differences of handling social media for higher education. They discuss her use of a central hub to house social media content for the university's hundreds of departments.
They discuss her...
Apr 15, 2021
In Episode 55, Glenn Pasch and Mindy Thomas, host of the Reinventing with Mindy Podcast discuss her journey from leaving a full time job during 2020, mid Covid to move towards entrepreneurship.
We discuss what caused her decision, how she took all of her skills from salon life to digital marketing agency to now...
Apr 7, 2021
In Episode 54, Glenn Pasch discusses the biggest mistake leaders of all experience levels make. It is creating a dependent workforce.
For many leaders, they believe they are helping their team by jumping in to help or give advice. Their goal is to save their team from failure or experiencing hardship.
In reality, they...