Apr 28, 2021
In Episode 57, Glenn Pasch speaks with Adrienne Barnes, owner and founder of Best Buy Personas, a marketing consulting firm that helps companies target the right audience for their products and services.
Adrienne realized the general audience targeting used by many platforms and marketers was too generic. With her technology and strategy combined, she is able to focus the right message to the right individuals, thus creating a more efficient budget.
They also discuss some of the biggest mistakes companies are making with their marketing and also taking charge of your own business.
A lot of fun, a few laughs and her answers to the Hot Seat questions at the end are hysterical. Enjoy
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About Adrienne Barnes
Adrienne is a B2B SaaS Content Strategist and the founder of Best Buyer Persona. She’s on a mission to change the way marketers create and use buyers personas. Admittedly nosey, she’s usually asking questions or trying to learn something new.
She spends a gross amount of time Twitter, so you can easily connect with her there- @adriennenakohl.
About Glenn Pasch:
"Everyone finds themselves in charge at some point in their lives. Yet many of us lack the skills to generate consistent results. My goal is to help you learn the skills to adapt and grow in your personal and business life. I want to help you generate success.”
Glenn Pasch is CEO of PCG Digital, an Inc 5000 agency that specializes in helping businesses create and deliver a modern retail experience to get customers raving, recommending & returning for more, then leverage it with digital marketing to connect with consumers of all ages and increase sales opportunities. He is author of 2 books including "The Power of Connected Marketing" and has spoken and educated audiences throughout the US and internationally.
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Personal Website http://glennpasch.com/
Company website: https://pcgdigital.com/