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Jan 20, 2021

Glenn Pasch and Aharon Horwitz discuss how to personalize the customer experience online. As CEO and Founder of Auto Leadstar, his technology allows the ability to understand what the customer is looking for and to remember it the next time they visit a website to deliver a more personalized customer experience. . He also shares how leading teams in two different countries has pushed his leadership skills. A great interview with so much information to help businesses connect with their customers



About Glenn Pasch: 


"Everyone finds themselves in charge at some point in their lives. Yet many of us lack the skills to generate consistent results. My goal is to help you learn the skills to build and lead high performing teams. I want to help you generate success both personally & professionally." 


Glenn Pasch is CEO of PCG Digital, an Inc 5000 agency that specializes in helping businesses create and deliver a modern retail experience to get customers raving, recommending & returning for more, then leverage it with digital marketing to connect with consumers of all ages and increase sales opportunities. He is author of 2 books including "The Power of Connected Marketing" and has spoken and educated audiences throughout the US and internationally.  

About Aharon Horwitz: As CEO and co-founder of AutoLeadStar, Aharon is passionate about bringing cutting-edge technology solutions to the forward-thinking dealership. He leads a team committed to increasing dealership sales through improved efficiency, scalability, and personalized customer experience. He regularly speaks and writes about automotive innovation, contributing to industry publications including Dealer Magazine and Dealer Marketing. A long-time entrepreneur, Aharon’s drive for developing useful technology with tangible results has garnered coverage by Inc. Magazine, The Next Web, and LifeHacker, Mailchimp, Infusionsoft, and major automotive publications.





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