Mar 31, 2021
In Episode 53, Bob Lanham, Head of Automotive Retail for Facebook and Glenn share thoughts on what businesses are missing or misunderstanding about Facebook Marketing.
They also discuss the difference between tools and strategies as well as how Bob's journey from Microsoft to Hulu and now FB has impacted his vision of marketing and leading teams.
A great conversation and stay to the end for Bob's answer to Rapid Fire questions.
About Bob Lanham
Bob Lanham joined Facebook in 2015 as an Automotive Retail Lead and has since become Facebook’s Head of Automotive Retail. Bob manages a small team that is responsible for the top 10 Dealer Groups in the US, the top Resellers in the US, working with Franchise Dealers through the Manufacturers as well as, Partnerships with the key DMS, CRM, Equity Mining and Digital Retailing Platforms.
Previously, Bob was a Sales Director at Hulu where he opened the Detroit territory back in 2009 when Hulu was just getting off the ground. Prior to Hulu, Bob spent four years at Yahoo! and three years at Microsoft. Bob started his automotive career at Toyota of Sarasota selling cars as a commission only sales representative before becoming the Internet Sales Manager and F&I Manager.
He’s a graduate of Elon University, husband and father to three children ages 16, 13 and 9.
About Glenn Pasch:
"Everyone finds themselves in charge at some point in their lives. Yet many of us lack the skills to generate consistent results. My goal is to help you learn the skills to build and lead high performing teams. I want to help you generate success both personally & professionally."
Glenn Pasch is CEO of PCG Digital, an Inc 5000 agency that specializes in helping businesses create and deliver a modern retail experience to get customers raving, recommending & returning for more, then leverage it with digital marketing to connect with consumers of all ages and increase sales opportunities. He is author of 2 books including "The Power of Connected Marketing" and has spoken and educated audiences throughout the US and internationally.
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Personal Website http://glennpasch.com/
Company website: https://pcgdigital.com/