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Mar 17, 2021

In Episode 52, Glenn Pasch & Jim Fitzpatrick, CEO of CBT News, discuss his journey from working in a car dealership, heading up a marketing agency, to embracing digital marketing and now running a highly successful online new show. 

We discuss how he saw where he needed to pivot his business, and what it took to create the new path, sell it to his team and fight his way through the doubt. Too often, business leaders see the need to pivot, but either wait too long or talk themselves out of it. 

Only to end up losing marketshare and missing the opportunity for long term success. A great conversation. Hope you enjoy Remember to share and subscribe!!! New episodes every Wednesday. About Jim Fitzpatrick: Jim is a 25 year veteran of the retail automotive industry. 

Starting his career in 1980 , Jim rose up from New car salesperson at a Toyota dealership in South Florida to becoming a dealer principal at 40 with a Toyota dealership in Augusta Ga. With executive positions along the way with JM&A and AutoNation, Jim founded Force Marketing in 2004 and grew it to one of the biggest digital marketing companies in the retail automotive space. 

I n 2012 Jim and his wife and partner Bridget, launched CBT CBT is a widely successful online news and media platform specifically created for the retail automotive industry. Today CBT has over three hundred thousand unique monthly visitors and their daily newsletters are received by over thirty seven thousand subscribers made up of franchised dealers , OEM executives and vendors. 

More people view video segments on CBT News than any other automotive media platform.

About Glenn Pasch:

"Everyone finds themselves in charge at some point in their lives. Yet many of us lack the skills to generate consistent results. My goal is to help you learn the skills to adapt and grow in your personal and business life.”

Glenn Pasch is CEO of PCG Digital, a full service digital marketing agency that specializes in helping businesses create and deliver customers raving, recommending & returning for more. He is author of 2 books including "The Power of Connected Marketing" and has spoken and educated audiences throughout the US and internationally.

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