Jul 29, 2021
In this episode, Erikka Tiffani, a sales manager in the automotive
industry, shares her journey from being a single mother with a GED,
her passion, and drive has allowed her to grow into the leader she
has become. She shares what it means to lead with purpose and why
this is so important in today's environment.
They discuss how her experience as a consumer has influenced her
approach to sales and connecting with customers.
She also has developed countless individuals on her path the being
an executive. Her passion is front and center and as a double
minority (female and woman of color) she has helped to co-found
WOCAN (Women of Color Automotive Network) to help all women succeed
in the automotive space.
This episode is full of great ideas, tactical things for the
listener to take away and a vision of change in the industry which
is coming.
Enjoy, share and don't forget to subscribe.
About Erikka Tiffani
A mom with nothing more than a GED and no previous work experience,
Erikka went from changing diapers at a daycare, to changing oil at
a repair shop. A chance repair on her hoopty would be the spark
that would ignite her automotive fire. Her Automotive career began
in 2005, working as a service writer for a small NAPA Auto Care
center USave Auto repair.
In 2006 she obtained her dealers license as an independent and
began flipping auction cars with her partner under the name USave
Auto Sales. Cash flow was a struggle and the business was failing
so she started over and went to go work for a dealer.
After being turned down for a marketing position, she started
selling cars at a Buy Here Pay Here. Later Erikka would go on to
manage a single point BDC of over 15 employees. She led training
and business development with a focus on internet sales and online
marketing.
Shortly after the market crashed in 2008, Erikka left retail and
worked as a show producer for Adam Goldfein, creating inspiring and
educational material for the consumer car buying advice radio and
TV show, AutoScoop. However, in 2011, she returned to auto retail
and began working for Audi Marietta, developing the first pilot BDC
for Audi of America. From New car manager to finance manager her
tenacity and drive on her quest to GM, would later become her
inspiration to start an organization to develop and empower more
minority women in auto related careers.
Over the course of her journey, she was recognized as one of the
Peak Performance Achievers for Audi of America (2016), awarded the
Flo Kennedy Award by Real Women Atlanta Magazine (2019), and
Nominated for the Rising in Community Excellence RICE Award for her
contributions to women in the automotive field. She has also been
named one of Automotive News’ 40 Under 40 for 2021.
In many of these positions, Erikka was the only one, and as a
double minority it became clear just how lonely it was at the top.
Understanding the complexities of unintentional bias, and
discrimination in the automotive industry, Erikka became passionate
about changing the way women are viewed and treated in the
automotive space. Her vision and passion for helping women consider
non-traditional careers to attain a higher level of success both
personally and professionally is her motivation for making moves in
the auto industry.
She is a co-founder of Women of Color Automotive Network, - a
nonprofit established in 2020 and dedicated to providing resources
and community needed to help minority women succeed in
Automotive.
Erikka enjoys using her story and life experiences to inspire
others. She is married and a proud mom of four wonderful children.
Ultimately, she desires to become a GM and have her own
dealership.
About Glenn Pasch:
"Everyone finds themselves in charge at some point in their lives.
Yet many of us lack the skills to generate consistent results. My
goal is to help you learn the skills to adapt and grow in your
personal and business life. I want to help you generate
success.”
Glenn Pasch is CEO of PCG Digital, an Inc 5000 agency that
specializes in helping businesses create and deliver a modern
retail experience to get customers raving, recommending & returning
for more, then leverage it with digital marketing to connect with
consumers of all ages and increase sales opportunities.
He is author of 2 books including "The Power of Connected
Marketing" and has spoken and educated audiences throughout the US
and internationally.
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