May 11, 2021
In this episode, Glenn Pasch and Blake Morgan dive deep into what customer experience really means for business. Too often terms are thrown around as buzzwords but Blake feels that without a focus on the end experience, you are just hoping you succeed.
Through her experience with event planning, which is all focused on...
May 5, 2021
In episode 58, Glenn speaks with Troy Sandidge, the Strategy Hacker about how to really stand out in today''s marketplace.
The conversation focuses on the difference between strategy and tactics to how community is key to growing. Troy shares tactical tips as well as a bit of humor.
This is a conversation filled with...
Apr 28, 2021
In Episode 57, Glenn Pasch speaks with Adrienne Barnes, owner and founder of Best Buy Personas, a marketing consulting firm that helps companies target the right audience for their products and services.
Adrienne realized the general audience targeting used by many platforms and marketers was too generic. With her...
Apr 20, 2021
Episode 56 Features Glenn Pasch and Jenny Li Fowler, head of
social media strategy for M.I.T.
They discuss the challenges & differences of handling social media for higher education. They discuss her use of a central hub to house social media content for the university's hundreds of departments.
They discuss her...
Apr 15, 2021
In Episode 55, Glenn Pasch and Mindy Thomas, host of the Reinventing with Mindy Podcast discuss her journey from leaving a full time job during 2020, mid Covid to move towards entrepreneurship.
We discuss what caused her decision, how she took all of her skills from salon life to digital marketing agency to now...